Market Watch: Looking for a Scotch alternative? Try this Indian single-malt whisky
We all know the glories of Scottish single malt whiskies. And some of us have also come to discover the same from Japan. But now, is it time to embrace the Indian equivalent?
Yes, Indian single malts are rising in popularity, both within India and the global market, with many of the higher-end versions finding their way to the U.S. Just consider one research report that says the Indian whisky industry is projected to grow at annual rate of 7.6% in the coming years — increasing from 241.7 million cases in 2022 to 375.1 million by 2028.
It’s also worth noting how some very major players in the spirits world are entering the business. Which brings us to Godawan, an Indian single-malt brand from the global spirits conglomerate Diageo DGE, +0.09% that was released starting in 2022 and recently became available in the U.S.
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