Virjeet is a media addict who’s spent his career turning data into stories and strategies into engagement. Born and raised in New Jersey, Virjeet’s mixed Indian heritage has shaped how he approaches creativity, finding rhythm in everything from media strategy to storytelling. After earning his degree in Public Relations from Rutgers University, where he also spent years leading a competitive dance team through grueling practices and championship runs, Virjeet channeled that same discipline into the marketing world. He’s built campaigns across hospitality and entertainment, optimizing everything from SEO performance to social media, and now public relations; all while keeping the human element at the center of the work. Outside the office, you’ll find Virjeet experimenting with new recipes in his kitchen (usually pulling from his Punjabi and Gujurati roots with a modern twist), exploring the latest restaurant opening across the state, or curating playlists that seamlessly blend Bollywood hits with whatever’s currently on repeat. Whether he’s choreographing content or actual choreography, Virjeet believes the best work happens when culture, creativity, and strategy move together.