Retail Brew

Why Carmine’s is promoting pizza bagels to sell more sauce

Retail Brew

Why Carmine’s is promoting pizza bagels to sell more sauce

The effort launched with a pizza-bagel menu at Tompkins Square Bagels.

Carmine’s, a New York-based Italian restaurant chain known for its jarred tomato sauces, has partnered with Tompkins Square Bagels to feature a rotating menu of pizza bagels at its four Manhattan locations throughout May. The strategic marketing collaboration aims to position Carmine's sauce as a versatile pantry staple rather than just a pasta topping, encouraging consumers to use it for different meal occasions and potentially paving the way for a future line of frozen supermarket products.

Article author:

Andrew Adam Newman

Photo credit:

Carmine’s/Tompkins Square Bagels