Partners: Eugene Ashe, Tom Wilson
320 Amsterdam Avenue
(at 75th Street)
New York, NY
What you need to know: As a follow-up to the popular Hell's Kitchen watering hole Reunion Surf Bar, owners Tom Wilson and Eugene Ashe bring Playa Betty's to Manhattan's upper west side. Playa Betty's is a road trip down the California coastline from a Mendocino County food truck, to Los Angeles health food, and the best of Baja! We serve it up real, wholesome, and fast, and with lots of "summer of love" good vibrations. So grab some friends, throw some surfboards into your old VW microbus and take an imaginary drive down the coast to Playa Betty's.