Owner: Kunio Ichinose
90 East 10th Street, New York, NY
What you need to know: The Japan based standing steak restaurant will open its first New York City and US location in November. Ikinari Steak opened in Tokyo in December, 2013, and now has over 100 locations throughout Japan, including over 60 locations in Tokyo City. The idea behind Ikinari Steak is to serve “super thick” high quality meats quickly and economically, therefore people stand while consuming their steaks. It’s a fun, interactive, communal, and brand new experience for New Yorkers! This is what is called "J-Steak" (Japanese style steak), a phrase coined by, and being introduced to New York by Ikinari Steak. Three cuts of Choice Beef are offered at a minimum of 12 or 14 oz.: ribeye, sirloin, and filet, cooked on an open-fire, served with corn, and presented sizzling on a cast-iron platter. Guests can choose to add more to their steaks at an extra cost. Therefore, any tenth of an ounce increment above the minimum is possible, as all steaks are cut to order. Lunch will offer a set meal of a 14oz Chuck Eye Steak with salad, soup and rice for $18. The restaurant, designed by Idea+ Corporation in Tokyo, Japan, and Goodspeed Architects in NYC, has 40 standing stations and 10 table seats. The same loyalty program, so popular in Japan, will also be offered in New York. It's a "beef mileage card" app that allows diners to track how many pounds of steak they’ve eaten and ranks them against other regulars.