Hall PR


Hall logo.001.jpeg

Hall PR, founded in 1996 by Steven Hall and the late Sam Firer, is a global hospitality / travel / lifestyle public relations, branding, and consulting agency headquartered in New York City. Hall PR is affiliated with Office K2M in Tokyo, Japan, and Andrew Freeman & Co. in San Francisco, and works closely with other PR professionals in the United States and abroad to ensure their clients National and International coverage.



At Hall PR we stop at nothing to get our clients the media exposure they deserve, and our cutting edge out of the box thinking has catapulted our clients to new heights in the media world. We are the eyes and ears of our clients and are constantly bringing our ideas to the table and collaborating on how to better achieve our joint goals.



Media Relations

At Hall PR we are proud to be the representatives for our clients to the media. From print and on-line to television and radio we cover all bases in our work. We are a supermarket of ideas for journalists and over the years they continue to come to us before others to seek information.

As the world grows and changes, so does Hall PR. We are adept at supporting our clients in the world of social media and stay current in the constant changes the media world offers. We believe there is more than the written word to put "butts in seats" and "heads in beds". We come up with creative plans of social media and other marketing initiatives to help grow your business.

Social Media & Marketing Initiatives

Concept Development

Born from restaurant and hospitality professionals Hall PR is often called upon to brainstorm about,  and refine food service concepts. We offer our experience and know-how to growing restaurant and hotel groups who are seeking representation and concepts for properties as they expand around the globe.

Over the years the principals of Hall PR has advised hundreds of restaurateurs and chefs. Steven Hall always says "my palate has been trained by the best in the business, so take advantage of that" and having been a restaurant manager service comes naturally to Hall. We consult with our clients daily, are always a presence in the properties we represent, and give constant constructive feedback.

Culinary & FOH Consulting

Overseas Licensing Agreements

Hall PR is associated with restaurant & hotel groups, cruise ships and other entities around the world that seek concepts for their clientele. We have been successful in bringing several hospitality clients together for long lasting partnerships.



Steven Hall


m: (646) 228-6369

Steven's experience goes beyond the service industry through strong connections and friendships with influential people in the press, hospitality industry and the tastemakers of this day and age. Steven was part of the burgeoning New York restaurant scene at the time when restaurants such as Union Square Cafe, Gotham Bar & Grill, Arizona 206 and An American Place were defining American cuisine. He enjoys creating exciting atmospheres and gets a great deal of satisfaction in giving a crowd the time of their lives in an environment he has helped conceive.

A full-time position at one of the first agencies that specialized in food and celebrity chefs propelled Steven Hall to go out on his own. Hall PR was born and within a few months the chefs and restaurateurs he'd practically grown up with were full-fledged clients. In 2006 Steven was introduced to the Asian market and the possibilities that awaited him there. He added business development to his long list of services and now works with Japan-based restaurant groups seeking to increase their portfolio of Western concepts; and with Japanese restaurateurs when turning their attention stateside. He facilitated the deal for the San Francisco restaurant A16 opening in Tokyo, and is instrumental in the development of Japanese imports to New York.

Steven is an avid jazz fan and theater-goer. When not in his or other restaurants, he can be found in one of NY's many music clubs, Broadway, Off, and Off-Off Broadway theaters. He is a supporter of the Public Theater, BAM, St. Anne's Warehouse, Lincoln Center, Broadway Cares, City Harvest, CityMeals-on-Wheels, and Share Our Strength.

Steven Hall is a valuable asset to any people-driven business.

Lisa Hammer

General Manager


Lisa Hammer is a respected media specialist with more than a decade of management experience in public relations, marketing, communications, and strategic brand development. Having worked in industries including television, film, publishing, sports, and music, Lisa has collaborated with some of the biggest names in the business including Robert Redford, Mike Tyson, Richard Gere, Evander Holyfield, Mira Sorvino, Kevin Bacon, The Who, Paul Simon and George Lucas. With her solid and far-reaching media relationships and unwillingness to take no for an answer, Lisa has developed a reputation for delivering the goods while being pleasant but persistent.

Before joining Hall PR, Lisa worked at Showtime Networks, ABC News and created special events and public relation campaigns for clients including Loews Cineplex, Fandango, Madame Tussauds, Discovery Communications, Time Warner Cable, Showtime, PBS and Viacom. As Hall PR’s General Manager, Lisa enjoys working with some of the most celebrated restaurateurs and chefs in the world. Lisa’s very first jobs were in restaurants; her career has now come full circle by combining her expertise and her passion for both public relations and the hospitality industry. Often referred to as “the mom” of Hall PR, Lisa keeps things moving in the office, overseeing the day-to-day press for all clients, with a special affinity for cultivating feature and broadcast opportunities for the company’s clients.

Karen Carzo

Assistant GM/Account Director


Karen has an extensive background in public relations and marketing that spans more than 20 years.  She has developed and managed a wide range of programs revolving around special events, brand revitalization, new product launches, and executive visibility.  

Prior to joining Hall PR, Karen worked as a public relations and marketing consultant, counseling an extensive roster of clients that included public relations firms, lifestyle and hospitality companies with a special focus on restaurants and chefs.  She also spent 10 years working for two of the nation’s largest public relations agencies, Fleishman-Hillard International Communications and Edelman Public Relations Worldwide.   Serving as a vice president in Fleishman-Hillard’s consumer marketing group in New York, Karen directed high visibility programs for Procter & Gamble’s Tide, Pampers and Swiffer brands.  She also spearheaded a media relations program for Chubb Insurance Companies’ sponsorship of the highly rated PBS show, Antiques Roadshow.  As a vice president at Edelman in New York, Karen directed media-driven programs for several of the agencies largest clients, including Hasbro, Nabisco, Microsoft and Toys “R” Us.  Her supervision of the program designed to launch the Books “R” Us department of Toys “R” Us earned a Big Apple Award for public relations excellence. 

Karen, is a graduate of the S.I. Newhouse School of Communications, Syracuse University.

Lauren Sheftell

Los Angeles Account Director


m: (310) 502-9198

Lauren Sheftell started her career in the infamous Agent Training Program, aka the mailroom, at the then William Morris Agency in New York City. Gaining a well-rounded knowledge of the entertainment industry, Lauren decided to focus on books and went on to work on accounts of some best selling authors such as Dean Koontz and Janet Evanovich. After some wonderful years in the literary world, Lauren decided it was time for a change and moved to Los Angeles where she began a career in Public Relations at a boutique agency. Working on clients such as the Hollywood Film Festival and author Jennifer Weiner, she began to specialize in the restaurant world after starting to work with celebrity Chef Eric Greenspan. Lauren now oversees all of Eric’s celebrity chef PR (winner of Food Network’s Cutthroat Kitchen All Stars, defeated Bobby Flay on Iron Chef America, his own series on NatGeo “Eric Greenspan Is Hungry”, etc.) as well as all of his and his partners restaurants in Los Angeles- namely Maré, Greenspan’s Grilled Cheese and The Roof on Wilshire. In addition, Lauren is representing some up and coming chefs, and also represents clients in the music world and has often found a way to bring the two together, encompassing two of her favorite things.

Yuu Mura

Japan Representative
CEO of Office K2M


m: +81-90-6120-1609

After returning to Japan from Italy in 1997, she served as part of the restaurant PR staff for the restaurant development headquarters at the restaurant management company Orion and learned the charm of conveying authentic food culture from overseas through the restaurant. In 2001 she was involved in project editing work at the editing department of the magazine "Arigatt" known for causing a stir in the food and beverage industry with its theme of revolutionary food and lifestyle. There, she was in charge of editing and collecting data for articles on foreign restaurant trends and tie-in projects related to the foreign capital of food product companies. After "Arigatt" suspended publication she founded Office K2M in 2004, a PR and marketing company specializing in food business while she was in the midst of pursuing free writing and PR consulting. With her sense of inquisitiveness, vitality and hitherto cultivated outlook, her company expands the scope of the food business as it is involved in producing events, restaurant PR for several foreign brands, managing chefs and cooks, and promoting domestic and foreign food culture.

Agricultural Trade Office (ATO) of American Embassy has been involved in the advancement of American agricultural products that are in Japan since 2008 via accounts with the CAEC, and is entrusted with menu development, the secretariat for the Taste of America, and the 2013 UTOA North Asia Tournament's Tokyo secretariat. Besides that, ATO also does consulting for the USA Rice alliance, the American Pistacchio Association, the American-produced Poultry Association, Sunkist corporation, and Heinz corporation, as well as undertaking promotional projects and PR for companies recently launched in Japan like Honey Baked Ham and Blue Moon. 



Hall PR is always looking for talented individuals from all corners of the world who have experience in the wonderful world of hospitality PR. We are currently seeking a mid-level publicist with at least 2 years experience. For inquiries, please email jobs@hallpr.com or call (212) 684-1955.



New York City


161 West 23rd Street, 3rd Floor
New York, NY 10011
United States

(212) 684-1955

The Hamptons


19 Clyden Road
Wainscott, NY 11975
United States

(212) 684-1955

San Francisco

Andrew Freeman & Co.

1212 Market Street, Suite 330
San Francisco, CA 94102
United States 

(415) 781-5700


Office K2M

上原2丁目48-10 第二大貴ビル32
Shibuya, Tokyo 151-0064